Technology Push

Understanding Technology Push

Technology Push is a term used to describe a scenario where advancements in technology or innovations are the driving force behind the development of new products or services. The term stems from the belief that technological progress is the primary factor that leads to significant changes in the market landscape.

Technology Push vs Market Pull

Technology Push is often contrasted with Market Pull. While Technology Push is driven by the capabilities of new technology, Market Pull is driven by the needs and wants of consumers. In a Technology Push scenario, a new technology or innovation is developed, and its potential applications are then identified. In contrast, in a Market Pull scenario, a need or demand from the market is identified first, and then a product or service is developed to meet that need.

Implications of Technology Push

• It can lead to breakthrough innovations that redefine market standards.
• It can potentially disrupt existing markets and create new ones.
• It can create a competitive advantage for businesses that are early adopters of the new technology.

1. The invention of the internet is a classic example of Technology Push. It led to the development of numerous new products and services, such as email, social media platforms, and e-commerce websites.

2. The advent of blockchain technology has pushed the financial industry to develop new ways of conducting transactions, such as cryptocurrencies and smart contracts.

3. The development of artificial intelligence and machine learning technologies has pushed businesses to integrate these technologies into their operations, leading to innovations like predictive analytics and automated customer service.

The term ‘Technology Push’ has been in use since the mid-20th century, coinciding with the rapid technological advancements post World War II. It has gained more relevance in recent years with the advent of digital technologies and the exponential growth of the tech industry.

• Technology Push always leads to successful innovations: While Technology Push can lead to groundbreaking innovations, not all technologies find relevant applications or acceptance in the market.
• Technology Push and Market Pull are mutually exclusive: In reality, successful innovations often involve a combination of both Technology Push and Market Pull.

• Technology Push vs Market Pull: While Technology Push is driven by the capabilities of new technology, Market Pull is driven by the needs and wants of consumers.
• Technology Push vs Disruptive Innovation: Technology Push can lead to Disruptive Innovation, but not all Technology Push results in disruption. Disruptive Innovation refers to innovations that significantly alter the market landscape, often displacing established market leaders.

• Market Pull
• Disruptive Innovation
• Product Development
• Technological Change