« Glossary Index
Worth, Benefit, Utility, Advantage


Understanding Value

In its simplest form, Value is the worth of a product, service, or idea, as perceived by the customer. It is a measure of the benefits they receive, which may include functionality, convenience, reliability, or emotional satisfaction. The concept of value is central to business and economics, as it underlies every transaction and interaction.

Value in Agile and Innovation

In Agile methodologies, the term value takes on a more specific meaning. Here, it refers to the benefits that a product or service provides to the customer, relative to the costs of its development and delivery. The goal of Agile is to maximize this value, by focusing on high-priority features and delivering them quickly and efficiently.

Similarly, in the field of Innovation and Creativity, value is a key concept. Innovative ideas and creative solutions are judged by the value they can deliver. This might be in terms of improved efficiency, increased sales, or enhanced user experience.

Measuring Value

Value can be difficult to measure, as it is often subjective and can vary between customers. However, businesses often use techniques such as Value Proposition Design, Customer Journey Mapping, and ROI calculations to quantify and optimize value.

Usage Examples

1. In an Agile project, the team prioritizes features based on their value to the customer, focusing on those that will deliver the greatest benefits first.

2. A company may launch a new product based on its potential to deliver significant value to customers, in terms of improved functionality or satisfaction.

3. An innovative solution may be judged by its ability to create value, either by reducing costs or increasing revenues.

Historical Context

The concept of value has been central to economics and business for centuries, but it has gained new significance in the era of Agile and Innovation. The focus on customer value, in particular, is a key aspect of modern business strategies.


  • Value is not just about price or cost. It includes all the benefits a customer receives from a product or service.
  • Value is not fixed or universal. It is subjective and can vary between customers.


  • Value vs Price: Price is the monetary cost of a product or service, while value includes all the benefits the customer receives.
  • Value vs Quality: Quality is a measure of a product’s performance or reliability, while value also includes factors like convenience and satisfaction.

Related Concepts

  • Value Proposition
  • Customer Satisfaction
  • Return on Investment (ROI)
  • Cost-Benefit Analysis
  • Value Stream
« Glossary Index