« Glossary Index
Brainstorming, Idea Generation, Creative Thinking, Innovation


Understanding Ideation

Ideation is a creative process where individuals or teams generate, develop, and communicate new ideas. These ideas can take various forms, such as a concept, a process, a service, or a visual image. It’s a fundamental aspect of innovation, creativity, and problem-solving.

Importance of Ideation

In the Agile and Innovation domains, ideation is crucial. It fosters creativity, encourages diverse thinking, and promotes the generation of unique solutions. It’s a key component of design thinking and lean startup methodologies, where the focus is on customer-centric solutions.

Advanced Aspects of Ideation

  • Idea Management: It’s not enough to just generate ideas; they need to be managed effectively. This involves capturing, categorizing, evaluating, and implementing the ideas.
  • Cross-pollination: This is where ideas from different fields are combined to create innovative solutions.
  • Brainstorming: A popular ideation technique where a group of people come together to generate a large number of ideas.

Usage Examples

  • Product Development: Ideation sessions can lead to the creation of new products or enhancements to existing ones.
  • Marketing Strategy: Ideation can help in creating innovative marketing campaigns that resonate with the target audience.
  • Problem Solving: Ideation techniques like brainstorming can help teams come up with creative solutions to complex problems.

Historical Context

The term ‘Ideation’ has its roots in the late 19th century, derived from the Latin word ‘idea’. However, it gained popularity in the business and design world in the late 20th century, with the rise of design thinking and creative problem-solving methodologies.


  • Ideation is not just about quantity of ideas, but also quality.
  • It’s not a one-time process but should be ongoing.
  • Everyone in the team, not just the ‘creative’ ones, should participate in ideation.


  • Ideation vs Brainstorming: While brainstorming is a technique used during the ideation process, ideation is a broader concept involving multiple techniques and stages.
  • Ideation vs Innovation: Ideation is the process of generating ideas, while innovation is the implementation of these ideas into viable solutions.

Related Concepts

  • Design Thinking
  • Lean Startup
  • Creative Process
  • Problem Solving
  • Strategic Planning
« Glossary Index