Definition
Understanding Build Measure Learn
The Build Measure Learn (BML) loop is a cornerstone of the Lean Startup methodology, championed by Eric Ries. It is a strategy for developing products or services under conditions of extreme uncertainty, as is often the case in startups or new product initiatives within established companies.
The BML Cycle
- Build: Begin by developing a Minimum Viable Product (MVP) – a product with enough features to attract early adopters and validate a product idea early in the product development cycle.
- Measure: Use quantitative methods to collect data on how the MVP is used. This could include user engagement, revenue, or other key performance indicators (KPIs).
- Learn: Analyze the data to gain insights. This could lead to a pivot (a fundamental shift in strategy) or persevere (continuing with the current strategy) decision.
Benefits of BML
Implementing the BML loop can lead to faster market validation, reduced development costs, and a more customer-centric product. It promotes a culture of experimentation and learning, crucial for innovation and business agility.
Usage Examples
Example 1: A tech startup uses the BML loop to validate their app concept. They build an MVP, measure user engagement and feedback, and learn that users want additional features. They incorporate this learning into the next build cycle.
Example 2: An established company uses the BML loop in their new product development process. They build a prototype, measure its performance, and learn from customer feedback. They then iterate on the design before launching the product.
Historical Context
The term ‘Build Measure Learn’ was popularized by Eric Ries in his book ‘The Lean Startup’, published in 2011. It was a response to the high failure rate of new products and startups, advocating for an iterative, data-driven approach to product development.
Misconceptions
- The BML loop is not a one-time process, but an ongoing cycle of learning and improvement.
- Building an MVP doesn’t mean creating a low-quality product. It’s about building a product with just enough features to attract early adopters and validate the product idea.
Comparisons
- Compared to traditional product development, the BML loop is more iterative and flexible, allowing for continuous learning and improvement.
- Unlike the Waterfall model, which is linear and sequential, the BML loop is cyclical and iterative.
Related Concepts
- Minimum Viable Product (MVP)
- Pivot or Persevere Decision
- Key Performance Indicators (KPIs)
- Product Development Cycle
