The better mousetrap fallacy
“Build a better mousetrap, and the world will beat a path to your door” is a popular saying that emphasizes the importance of innovation and quality in business. It suggests that if you have a great idea or product, you will be successful because people will naturally gravitate towards the best option available. However, this belief is flawed and is known as the better mousetrap fallacy. In this article, we will explore the origins and history of the fallacy, examples of the fallacy in popular culture, why it is flawed, the dangers of the fallacy in business and innovation, alternatives to the better mousetrap fallacy, and how to avoid falling into the trap of the fallacy.